OLD HANDS
Packaging Design
Berlin, 2018
The name "Old Hands" evokes the skill and wisdom of experienced hands—hands that have worked the land for generations, harvesting grapes and transforming them into wine. To convey this idea, the label features a detailed illustration of a palm, where the lines of the hand reveal a miniature world of viticulture: vineyards, grape clusters, fertile soil, and the natural elements that sustain local and sustainable wine production.
Every design choice reinforces the identity of the wine and its deep connection to tradition and ecology. The color palette, textures, and materials used in the label reflect authenticity and a commitment to sustainability. The product photography complements this vision, capturing the artisanal essence and the elegance of the bottle in its natural setting.
This project is an invitation to not only savor the wine but also to appreciate the story embedded in each bottle—a tribute to craftsmanship, time, and dedication, making each harvest a unique expression of the land.