PALAVRA patisserie
Branding



Berlin, 2021

illustration
typography
branding
graphic design
photography
"Palavra" is a fictional pâtisserie brand in Rouen that redefines the concept of gluten-free pastry. More than just a name, "Palavra" embodies essential values such as trust, commitment, and respect, both in the quality of the ingredients and in the relationship with its customers.

This project combines illustration, photography, graphic design, and branding to create a visual identity that conveys elegance, authenticity, and the delicate craftsmanship behind each product. A refined color palette, sophisticated typography, and graphic elements inspired by Rouennais tradition were carefully developed to reflect the brand’s essence.

Photography captures the texture and lightness of the gluten-free creations, while hand-drawn illustrations add an artisanal touch, reinforcing the connection between tradition and innovation. "Palavra" is not just a pastry shop—it is a seal of quality, where every product is designed to offer a unique experience without compromising on taste or sophistication.

This project explores the fusion of visual identity and concept, turning a simple name into a promise of excellence and trust in the world of French pâtisserie.
+49 179 6712 806lobocolaco, joao.
lobocolaco@posteo.de